At a Glance
How 7u7b Handles Your Data
These summary cards highlight the most important privacy principles applied across the 7u7b platform. They provide a helpful overview but do not replace the full legal text below.
Data Collected Only as Needed
7u7b only collects personal information that is directly necessary for account registration, identity verification, payment processing, fraud prevention, and customer support. We do not collect data speculatively or beyond what is required to operate the platform safely and fairly.
No Sale of Personal Data
7u7b does not sell, rent, or trade your personal information to third-party advertisers or data brokers under any circumstances. Your data is used exclusively to operate and improve the 7u7b platform and to fulfil our legal obligations as an online gaming operator.
SSL Encryption on All Connections
Every page of the 7u7b platform is served over HTTPS with industry-standard SSL encryption. This means that data transmitted between your browser or mobile device and the 7u7b servers — including login credentials, payment details, and personal information — is encrypted in transit at all times.
Cookies Used Transparently
7u7b uses cookies and similar tracking technologies to keep you logged in, remember your preferences, and analyse platform performance. No third-party advertising cookies are placed on your device without your knowledge. You can review and manage cookie settings at any time through your browser.
You Control Your Data
Registered 7u7b players have the right to access, correct, and request deletion of their personal data at any time, subject to our legal retention obligations. Data requests can be submitted by contacting the 7u7b support team via live chat or email at [email protected].
Defined Retention Periods
7u7b retains personal data only for as long as necessary to fulfil the purposes for which it was collected, including compliance with anti-money laundering regulations which require transaction records to be kept for a minimum of five years following account closure.
1 Information We Collect
When you visit, register on, or otherwise interact with the 7u7b platform, we may collect several categories of personal information. The type of information collected depends on how you use the platform and what stage of the account lifecycle you are at. Below is a full breakdown of the categories of data we collect and the circumstances under which each category is gathered.
Registration and Identity Information
When you open a 7u7b account, we collect the information you provide during the registration process. This includes your full legal name, date of birth, email address, mobile phone number, and a username of your choice. This information is required to create your account and to verify that you meet the minimum age requirement of 18 years.
Identity Verification Documents
As part of our Know Your Customer (KYC) obligations, we may request copies of government-issued identity documents at any point during the account lifecycle, particularly before processing withdrawals above applicable thresholds or where identity has not previously been confirmed. Acceptable documents include a valid Bangladesh National Identity Card (NID), passport, or driving licence. We may also request a proof of address document, such as a recent utility bill or bank statement issued within the past three months.
Payment and Transaction Information
When you deposit funds or request a withdrawal via bKash, Nagad, Rocket, Upay, Visa, or Mastercard, we collect the transaction details associated with each payment, including the payment method identifier (such as a mobile wallet number or masked card number), the transaction amount in BDT, and the date and time of each transaction. We do not store full payment card numbers on our servers — card transactions are processed via PCI-DSS compliant payment processors.
Usage and Behavioural Data
As you navigate and use the 7u7b platform, we automatically collect certain technical and behavioural data. This includes your IP address, browser type and version, operating system, device type, the pages you visit on the 7u7b platform, the games you play, bet amounts, session duration, login timestamps, and clickstream data. This information is collected via server logs and cookies and is used primarily for platform security, fraud detection, and product improvement purposes.
Customer Support Communications
If you contact the 7u7b support team via live chat or email, we retain a record of that communication, including the content of messages exchanged, the date and time, and the support agent who handled your query. These records allow us to provide consistent service, resolve disputes, and improve our support quality over time.
Responsible Gaming Data
If you make use of any 7u7b responsible gaming tools — including deposit limits, session reminders, cooling-off periods, or self-exclusion — we record the settings you apply and the dates on which they were activated or modified. This data is retained for the duration of your account and for a defined period after account closure to ensure that self-exclusion requests are honoured.
2 How We Use Your Information
7u7b uses the personal data we collect for a defined set of lawful purposes. We do not use your data for purposes that are incompatible with the reason it was originally collected. The following table summarises the primary purposes for which each category of data is used and the legal basis under which that processing is carried out.
| Purpose of Processing | Data Categories Used | Legal Basis |
|---|---|---|
| Account creation and management | Registration data, contact details | Contract performance |
| Age and identity verification (KYC) | Identity documents, date of birth | Legal obligation |
| Payment processing and withdrawal fulfilment | Payment data, transaction history | Contract performance |
| Fraud detection and AML compliance | Payment data, usage data, IP address | Legal obligation / Legitimate interest |
| Customer support and dispute resolution | Support communications, account data | Contract performance / Legitimate interest |
| Platform security and abuse prevention | Usage data, device data, IP address | Legitimate interest |
| Responsible gaming monitoring | Behavioural data, responsible gaming settings | Legal obligation / Legitimate interest |
| Service improvement and analytics | Usage data, behavioural data (aggregated) | Legitimate interest |
| Promotional communications (where opted in) | Contact details, game preferences | Consent |
7u7b will never use your personal data to make fully automated decisions that produce significant legal or similarly significant effects on you without providing you with the opportunity to request human review of that decision. Where automated processes are used (for example, in fraud scoring), a member of the 7u7b compliance or security team reviews flagged cases before any account action is taken.
If you have opted in to receive promotional communications from 7u7b — such as bonus offers, tournament announcements, or seasonal promotions — you may withdraw that consent at any time by contacting [email protected] or by updating your notification preferences within your account settings. Withdrawal of consent for marketing communications does not affect the processing of your data for other lawful purposes described above.
3 Sharing and Disclosure of Data
7u7b does not sell your personal information to any third party. We share personal data with external parties only in the limited circumstances described below, and only to the extent necessary for the stated purpose.
Payment Service Providers
To process your deposits and withdrawals, 7u7b shares transaction-related data with the payment service providers you select, including bKash, Nagad, Rocket, Upay, and card payment processors handling Visa and Mastercard transactions. These providers receive only the information necessary to complete the transaction and are contractually prohibited from using your data for any other purpose.
Game Technology Providers
The casino games and sports betting markets available on 7u7b are powered by certified third-party game studios and platform providers, including but not limited to Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Ezugi, and Spribe. These providers may receive your player identifier (an anonymised reference code, not your full name or payment details) in order to track game sessions, enforce responsible gaming limits at the game engine level, and ensure accurate win/loss reporting.
Identity Verification Services
To fulfil our KYC obligations, 7u7b may share identity document images and personal details with accredited third-party identity verification providers. These providers are bound by strict data processing agreements and may only use the information for the specific purpose of verifying your identity on behalf of 7u7b.
Legal and Regulatory Authorities
7u7b may disclose personal data to law enforcement agencies, financial intelligence units, or other competent regulatory authorities in Bangladesh where we are legally required to do so, or where disclosure is necessary to prevent, detect, or investigate suspected financial crime, fraud, money laundering, or other illegal activity. Such disclosures will be made without prior notice to the player concerned where required by law or where advance notice would compromise an ongoing investigation.
No Cross-Border Transfers Without Safeguards: If any personal data must be transferred to a service provider located outside Bangladesh, 7u7b will ensure that appropriate contractual protections are in place before the transfer occurs. We will not transfer your data to a country that does not provide an adequate level of data protection without first implementing appropriate safeguards.
4 Cookies and Tracking Technologies
7u7b uses cookies — small text files placed on your device by your browser — and similar tracking technologies to deliver a functional, secure, and personalised experience on the platform. The following categories of cookies are used on the 7u7b website.
Strictly Necessary Cookies
These cookies are essential for the 7u7b platform to function correctly. They maintain your login session, remember your account language preference, and enable secure payment flows. Without these cookies, core platform features will not work. Because they are strictly necessary, these cookies are placed on your device without requiring your prior consent.
Performance and Analytics Cookies
We use analytics cookies to collect aggregated, anonymised data about how players navigate the 7u7b platform — which pages are visited most frequently, where users enter and exit the site, and how long sessions last. This data is used solely to identify areas for platform improvement and does not identify you personally. Analytics data is retained in aggregated form only and is not linked back to individual player profiles.
Functional Cookies
Functional cookies remember choices you make on the platform — such as your preferred game category, display settings, or whether you have acknowledged a platform notice. These cookies improve your experience by reducing the need to re-enter preferences on each visit. They are session-scoped or set to expire within a defined period.
Managing Cookies
You can control and delete cookies through your browser settings at any time. Most modern browsers allow you to block third-party cookies, delete existing cookies, or set alerts before a cookie is placed. Please note that disabling strictly necessary cookies will prevent you from logging into your 7u7b account and using core platform features. Disabling performance or functional cookies will not affect your ability to play games or transact, but may reduce the quality of your browsing experience.
Instructions for managing cookies vary by browser. Refer to your browser's official help documentation for guidance specific to your browser version and operating system.
5 Data Retention
7u7b retains personal data for only as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law. The retention periods applied to each category of data reflect both operational necessity and our legal obligations as an online gaming operator serving the Bangladesh market.
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration data | Duration of account + 5 years post-closure | AML and legal compliance |
| Identity verification documents | Duration of account + 5 years post-closure | KYC and regulatory obligation |
| Transaction and payment records | 7 years from transaction date | Financial record-keeping requirement |
| Game session and betting history | 5 years from session date | Dispute resolution and fair play auditing |
| Customer support records | 3 years from last interaction | Dispute resolution and quality assurance |
| Responsible gaming settings | Duration of account + 5 years post-closure | Self-exclusion enforcement |
| Marketing preferences (opted in) | Until consent is withdrawn | Consent-based processing |
| Server logs and usage data | Up to 12 months on a rolling basis | Security monitoring and fraud detection |
When the applicable retention period expires, personal data is securely deleted or anonymised so that it can no longer be linked to any individual. Anonymised and aggregated data — such as platform-wide statistics from which no individual player can be identified — may be retained indefinitely for business reporting and research purposes.
Where you request deletion of your account and personal data before the expiry of the relevant retention period, 7u7b will action that request as far as is legally permissible. Data that must be retained to comply with AML, KYC, or financial record-keeping obligations cannot be deleted before the statutory minimum retention period has expired, even upon player request.
6 Data Security Measures
7u7b applies a layered approach to data security, combining technical, organisational, and procedural controls to protect your personal information against unauthorised access, loss, alteration, or disclosure. While no system can guarantee absolute security, the measures described below represent the standard of care we apply across the platform.
- TLS/SSL Encryption in Transit: All data transmitted between your device and the 7u7b platform is encrypted using Transport Layer Security (TLS). This protects your login credentials, payment details, and personal information from interception during transmission.
- Encryption at Rest: Sensitive personal data stored on 7u7b servers — including identity documents and payment method identifiers — is encrypted at rest using industry-standard encryption algorithms.
- Access Controls: Access to personal data within 7u7b is restricted on a strict need-to-know basis. Staff members can only access the personal data required to perform their specific job function. Access privileges are reviewed regularly and revoked immediately when an employee's role changes or their employment ends.
- Fraud and Intrusion Detection: 7u7b operates automated systems that continuously monitor platform traffic for suspicious patterns, brute-force login attempts, unusual account activity, and potential data exfiltration. Alerts generated by these systems are reviewed by the security team and acted upon promptly.
- Third-Party Security Audits: The 7u7b platform is subject to periodic security assessments carried out by independent third-party specialists. Findings from these assessments are reviewed by the technology team and remediated according to a risk-prioritised schedule.
- Incident Response: In the event of a data breach that is likely to result in risk to affected individuals, 7u7b will take immediate steps to contain the incident and will notify affected players and the relevant authorities in accordance with applicable legal requirements.
Your Role in Security: The security of your 7u7b account also depends on the strength of your password and the confidentiality of your login credentials. We strongly recommend using a unique password for your 7u7b account that is not shared with any other online service. Enable two-factor authentication where available. Never share your password with anyone, including 7u7b staff — we will never ask for it.
7 Your Privacy Rights
As a user of the 7u7b platform, you hold certain rights in relation to the personal data we hold about you. The following rights are available to all registered 7u7b players. To exercise any of these rights, please contact the 7u7b support team using the details in Section 8 below.
- Right of Access: You have the right to request a copy of the personal data 7u7b holds about you, along with information about how that data is being used. We will respond to verified access requests within 30 days.
- Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. You may update basic account details — such as your email address or phone number — directly from your account settings panel without contacting support.
- Right to Erasure: You may request the deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent for consent-based processing, or where you object to our processing and we have no overriding legitimate grounds to continue. Requests will be fulfilled subject to our legal retention obligations described in Section 5.
- Right to Restriction of Processing: In certain circumstances — for example, while the accuracy of your data is being verified following a rectification request — you may request that 7u7b restrict the processing of your personal data to storage only.
- Right to Data Portability: Where processing is based on your consent or on the performance of a contract with you, and where processing is carried out by automated means, you have the right to receive a copy of the personal data you provided to 7u7b in a structured, commonly used, machine-readable format.
- Right to Object: You have the right to object to processing of your personal data where that processing is based on legitimate interest grounds, including profiling for fraud detection purposes. 7u7b will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests, rights, and freedoms.
- Right to Withdraw Consent: Where any processing activity is based on your prior consent — such as receiving promotional communications — you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.
7u7b will not charge a fee for handling data rights requests in ordinary circumstances. Where a request is manifestly unfounded or excessive — particularly if it is repetitive in nature — we reserve the right to charge a reasonable administrative fee or to decline the request, explaining our reasons in writing.
All data rights requests must be submitted in writing and must include sufficient information to verify your identity before we can act. This verification step is necessary to protect your data from being accessed or deleted by an unauthorised third party making a request in your name.
8 Contact Us About Privacy
If you have any questions, concerns, or requests relating to this Privacy Policy or to the personal data 7u7b holds about you, please contact us using the details below. We are committed to responding to all genuine privacy enquiries promptly and professionally.
- Email: (please include "Privacy Request" in the subject line)
- Live Chat: Available via the 7u7b platform, 08:00–24:00 BST, seven days a week
- Response Time: We aim to acknowledge all privacy-related enquiries within 2 business days and to provide a substantive response within 30 calendar days of identity verification being completed.
This Privacy Policy was last reviewed and updated with an effective date of 1 January 2026. 7u7b reserves the right to update this policy at any time to reflect changes in applicable law, our data processing practices, or the structure of the platform. Material updates will be communicated to registered players via the email address on their account. Continued use of the 7u7b platform following notification of a policy update constitutes acceptance of the revised Privacy Policy.
Related Policies: This Privacy Policy should be read alongside the 7u7b Terms & Conditions and the Responsible Gaming Policy, both of which are available on this site and form part of the overall agreement governing your use of the 7u7b platform.
Explore 7u7b
Your Data Is Safe — Now Let's Play
With your privacy protected and your data handled responsibly, you are ready to enjoy everything 7u7b has to offer — from cricket betting and live casino games to slots and fishing games, all in BDT via bKash and Nagad. 18+ only.
18+ Gambling involves financial risk. Please play responsibly and within your means.